Job title: Content Exec

Reports to: Content Marketing Manager

Location: Flexible

Function: Digital and Marketing

Sub Function:  Marketing

Job purpose: The Content Exec plays a fundamental role in the SEO and marketing strategy – ensuring the organic performance of the website drives commercial performances while promoting our brand purpose through the copy that is created.

Key accountabilities and decision ownership:

  • Ensure content is optimised for organic searches through the application of SEO principles. This will cover both product (hotel), destination and marketing content.
  • Creation of content that is accurate, of high quality and on-brand but also importantly engages with our target audiences.
  • Supply the copy for new landing pages that are created to capture large volume key word searches from Google and other search engines.
  • Ability to take a significant volume of key word data and translate into SEO optimised copy.
  • Update content management systems with new or updated copy.
  • Proof reading web content and articles.


  • SEO Optimised Copy for web
  • Article creation for PR/Blog/Social purposes.
  • Quality Checking of existing content.
  • Update content management systems with new or updated copy.

Skills, know-how and experience:

Must have:

  • Excellent written language ability across English, Dutch French and German
  • Experience of writing SEO optimised copy for high volumes websites.
  • Significant knowledge of how to optimise content for SEO
  • Understanding of writing copy to fit a brand and tone of voice.
  • Excellent time management and track record of delivery to short deadlines.
  • A passion for travel and holidays.
  • Ability to work independently.


  • Experience of writing website copy in multiple languages.

Technical / professional qualifications:

  • N/A

Direct reports:


This Job Description outlines key accountabilities – all employees are expected to be flexible regarding their accountabilities and may from time to time be asked to carry out other duties to ensure achievement of company targets