Content Exec

Job purpose: The Content Exec plays a fundamental role in the SEO and marketing strategy – ensuring the organic performance of the website drives commercial performances while promoting our brand purpose through the copy that is created.

Key accountabilities and decision ownership:

• Ensure content is optimised for organic searches through the application of SEO principles. This will cover both product (hotel), destination and marketing content.
• Creation of content that is accurate, of high quality and on-brand but also importantly engages with our target audiences.
• Supply the copy for new landing pages that are created to capture large volume key word searches from Google and other search engines.
• Ability to take a significant volume of key word data and translate into SEO optimised copy.
• Update content management systems with new or updated copy.
• Proof reading web content and articles.

Deliverables:

• SEO Optimised Copy for web
• Article creation for PR/Blog/Social purposes.
• Quality Checking of existing content.
• Update content management systems with new or updated copy.

Skills, know-how and experience:

Must have:

• Excellent written language ability across English, Dutch French and German
• Experience of writing SEO optimised copy for high volumes websites.
• Significant knowledge of how to optimise content for SEO
• Understanding of writing copy to fit a brand and tone of voice.
• Excellent time management and track record of delivery to short deadlines.
• A passion for travel and holidays.
• Ability to work independently.

Preferred:

• Experience of writing website copy in multiple languages.

Technical / professional qualifications:

• N/A

Direct reports:
N/A

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