Digital Marketing & eCommerce Specialist

Job purpose:  The Digital Marketing & eCommerce Specialist will take responsibility for the performance based digital marketing and merchandising channels including onsite merchandising, paid search, paid social, display and affiliates.

Key accountabilities and decision ownership:

• Execution of the digital marketing strategy aligned with the overall marketing strategy and clear ROI targets.
• Creation and activation of digital marketing activity that is performance based and ROI driven.
• Working the analytics team develop a measurement framework and KPIs that link to the business objectives, whilst continuously monitoring, measuring and providing analysis on digital performance, ensuring a strong focus on CPA and conversion rate optimisation
• Close collaboration with brand, other marketing team, and UX teams to ensure all activity is activated in line with brand guidelines.
• Manage digital agencies to within agreed budgets for all channels including SEO, PPC, Social and Display
• Constantly adapt the digital marketing activity- based on commercial focus and understanding of digital trends and digital best practice and emerging technology

Deliverables:

• Digital marketing strategy, plan with milestones hit
• Digital marketing KPIs – ROI focussed.

Skills, know-how and experience:

Must have:

• Significant experience across digital marketing channels including Display, Paid Search, Paid Social.
• Experience in identifying target audiences and devising digital campaigns that engage and convert.
• Experience of SEO.
• Strong analytical skills with the ability to interpret data and constantly optimise a digital marketing strategy based on that interpretation.
• Experience in managing external agencies, setting objectives and evaluating performance
• Experience of working in a fast moving ideally start-up environment.

Technical / professional qualifications:

• Preferably a degree in marketing or commercial discipline.

Direct reports:
The role will development into a manager role in the future as the team grows.

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