Summer Lovin’ as Vaccine News Prompts Surge in Holiday Searches

By November 13, 2020December 1st, 2020Latest announcements

Boost for summer 21 as holidaymakers search on Thomas Cook

Following the announcement on Monday of a possible vaccine for covid-19, searches for holidays for next summer have nearly doubled, according to data from Thomas Cook.

The company, which re-launched in September promising “covid-ready” holidays, has seen searches for next July double since Monday and up nearly two-thirds for August.

Thomas Cook is currently only selling selected Greek islands, Madeira and the Canaries, following the recent announcements on travel corridors, but it looks like the news of the vaccine has prompted an immediate rush to look for summer breaks.

The most popular destination for summer 2021 so far based on this week’s searches are Tenerife, Rhodes and Zante with prices starting from £149 per person and with a money back guarantee if quarantine comes in.

The company has also launched a new browse function for customers to compare prices of holidays for Spain and Turkey along with other popular destinations where travel is currently advised against to help people plan their 2021 holidays.

Roy Zhou, analytics manager at Thomas Cook, said: “The vaccine news this week has been such a boost for our customers and we can see already that’s it prompting them to look ahead and plan their summer holidays.

“Our customers have been telling us they are desperate to book but lack the confidence. It seems now they’re starting to dream about next summer and plan their family getaway with a bit more reassurance.”

Licensed by the CAA and Atol-protected, the new Thomas Cook is a purely online business via a new website offering customers thousands of hotels and flight routes so they can design their own holidays.

Fosun Tourism Group – one of the world’s largest leisure companies which also owns Club Med – acquired the brand and online assets of Thomas Cook in November last year.

Deals for next July include: